The Main Street Approach

The Main Street Approach is centered around Transformation Strategies. A Transformation Strategy articulates a focused, deliberate path to revitalizing or strengthening a downtown or commercial district’s economy.

Transformation Strategies

Transformational Strategies are generated through meaningful community engagement and informed by an analysis of the district’s market position — help to guide a revitalization program’s work. An effective Transformation Strategy serves a particular customer segment, responds to an underserved market demand, or creates a differentiated destination.


Transformation Strategies are implemented through comprehensive work in four broad areas, known as the Four Points.

Explore the Small Business Support & Services offered from Main Street America.

TDDA offers a Façade Grant Program as an incentive-based measure intended to encourage and provide economic inducement for the:

·       Renovation of commercial building facades in the Main Street Study Area

·       Implementation of appropriate design standards for the rehabilitation of historic properties

·       Preservation of the unique architectural and commercial character of downtown Tryon.

If you are interested in applying for a facade grant, please email us.

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  • ECONOMIC VITALITY focuses on capital, incentives, and other economic and financial tools to assist new and existing businesses, catalyze property development, and create a supportive environment for entrepreneurs and innovators that drive local economies.

  • DESIGN supports a community’s transformation by enhancing the physical and visual assets that set the commercial district apart.

  • PROMOTION positions the downtown or commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases a community’s unique characteristics.

  • ORGANIZATION involves creating a strong foundation for a sustainable revitalization effort, including cultivating partnerships, community involvement, and resources for the district.

NC Main to Main Trail

The NC Main to Main Trail is a statewide tourism initiative that connects North Carolina’s 66 designated Main Street communities, offering a unique way to explore the state’s diverse regions, cultures, and natural beauty.

Launched by the North Carolina Department of Commerce, the trail is divided into eight regions—Western, Northwest, Southwest, Piedmont-Triad, North Central, Sandhills, Northeast, and Southeast—each showcasing vibrant downtown districts filled with architectural gems, locally owned shops, restaurants, cultural attractions, and outdoor recreation opportunities

Visitors can use the trail to plan trips that combine historic charm with modern amenities, from hiking in the Blue Ridge Mountains to sampling local cuisine and attending community events. The initiative also supports economic development by boosting tourism and foot traffic in small towns and rural areas.